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Helping marketing research earn a seat at the table for decision‐making
Svensson, Göran, Malhotra, Naresh K., Peterson, Mark, Uslay, CanVolume:
18
Language:
english
Journal:
European Business Review
DOI:
10.1108/09555340610677507
Date:
July, 2006
File:
PDF, 85 KB
english, 2006