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Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effectiveness of Influence Strategies in Gaining Channel Member Compliance
Payan, Janice M., McFarland, Richard G.Volume:
69
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.69.3.66.66368
Date:
July, 2005
File:
PDF, 123 KB
english, 2005