The uniqueness of sport: Testing against marketing's...

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The uniqueness of sport: Testing against marketing's empirical laws

Baker, Bradley J., McDonald, Heath, Funk, Daniel C.
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Language:
english
Journal:
Sport Management Review
DOI:
10.1016/j.smr.2016.02.002
Date:
March, 2016
File:
PDF, 268 KB
english, 2016
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