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A Test of the Stability of the Cetscale, A Measure of Consumers’ Ethnocentric Tendencies
Nielsen, James A., Spence, Mark T.Volume:
5
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.1997.11501781
Date:
October, 1997
File:
PDF, 1.11 MB
english, 1997