Product‐country images in the arts: a multi‐country study

International Marketing Review 2008 / 07 Vol. 25; Iss. 4

Product‐country images in the arts: a multi‐country study

Phau, Ian, d'Astous, Alain, Giraud Voss, Zannie, Colbert, François, Carù, Antonella, Caldwell, Marylouise, Courvoisier, François
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Volume:
25
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330810887459
Date:
July, 2008
File:
PDF, 172 KB
english, 2008
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