Multiple diffusion and multicultural aggregate social...

Multiple diffusion and multicultural aggregate social systems

Parthasarathy, Madhavan, Jun, Sunkyu, Mittelstaedt, Robert A.
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Volume:
14
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651339710173435
Date:
August, 1997
File:
PDF, 61 KB
english, 1997
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