Managerial Perceptions of the Demand Curve: Evidence from a...

European Journal of Marketing 1993 / 10 Vol. 27; Iss. 9

Managerial Perceptions of the Demand Curve: Evidence from a Multiproduct Firm

Diamantopoulos, A., Mathews, Brian P.
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Volume:
27
Journal:
European Journal of Marketing
DOI:
10.1108/03090569310043160
Date:
October, 1993
File:
PDF, 947 KB
1993
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