An examination of buying centres in Irish biotechnology...

An examination of buying centres in Irish biotechnology companies and its marketing implications

Howard, Paul, Doyle, Declan
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Volume:
21
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858620610681579
Date:
August, 2006
File:
PDF, 284 KB
english, 2006
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