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Conceptualising the influence of the cultural orientation of Latin Americans on consumers’ choice of US brands
Juan Carlos Sosa Varela, Dr, Gaur, Sanjaya S., Bathula, Hanoku, Diaz, Carolina ValcarcelVolume:
27
Language:
english
Journal:
European Business Review
DOI:
10.1108/ebr-03-2013-0061
Date:
August, 2015
File:
PDF, 207 KB
english, 2015