Some factors influencing the size of the buyer's evoked set

European Journal of Marketing 1973 / 03 Vol. 7; Iss. 3

Some factors influencing the size of the buyer's evoked set

Gronhaug, Kjell
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Volume:
7
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000005116
Date:
March, 1973
File:
PDF, 613 KB
english, 1973
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