![](/img/cover-not-exists.png)
The impact of comparative affective states on online brand perceptions: a five-country study
Nina Michaelidou, Professor Nina Re, Dr, Siamagka, Nikoletta-Theofania, Christodoulides, George, Michaelidou, NinaVolume:
32
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/imr-10-2013-0237
Date:
May, 2015
File:
PDF, 265 KB
english, 2015