![](/img/cover-not-exists.png)
The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global vs. Local Consumer Culture Positioning
Westjohn, Stanford A., Arnold, Mark J., Magnusson, Peter, Reynolds, KristyLanguage:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.15.0006
Date:
March, 2016
File:
PDF, 615 KB
english, 2016