The Influence of Regulatory Focus on Global Consumption...

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The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global vs. Local Consumer Culture Positioning

Westjohn, Stanford A., Arnold, Mark J., Magnusson, Peter, Reynolds, Kristy
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Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.15.0006
Date:
March, 2016
File:
PDF, 615 KB
english, 2016
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