Participant-based brand image perceptions of international sport events: The case of the Universiade
Papadimitriou, Dimitra, Apostolopoulou, Artemisia, Kaplanidou, Kyriaki (KIKI)Volume:
17
Language:
english
Journal:
Journal of Convention & Event Tourism
DOI:
10.1080/15470148.2015.1046100
Date:
January, 2016
File:
PDF, 574 KB
english, 2016