The Role of Price in Multi-Attribute Product Evaluations

Journal of Consumer Research 1985 / 09 Vol. 12; Iss. 2

The Role of Price in Multi-Attribute Product Evaluations

Erickson, Gary M., Johansson, Johny K.
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Volume:
12
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/208508
Date:
September, 1985
File:
PDF, 396 KB
english, 1985
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