Attribution Theory and Advertising Effectiveness

Journal of Consumer Research 1980 / 12 Vol. 7; Iss. 3

Attribution Theory and Advertising Effectiveness

Sparkman, Jr., Richard M., Locander, William B.
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Volume:
7
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/208810
Date:
December, 1980
File:
PDF, 445 KB
english, 1980
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