Advertising Repetition and Variation Strategies:...

Journal of Consumer Research 1994 / 06 Vol. 21; Iss. 1

Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength

Haugtvedt, Curtis P., Schumann, David W., Schneier, Wendy L., Warren, Wendy L.
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Volume:
21
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209391
Date:
June, 1994
File:
PDF, 1.05 MB
english, 1994
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