A model for addressing stakeholders' concerns about...

European Journal of Marketing 2005 / 09 Vol. 39; Iss. 9/10

A model for addressing stakeholders' concerns about direct‐to‐consumer advertising of prescription medicines

Polonsky, Michael Jay, Hoek, Janet, Maubach, Ninya
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Volume:
39
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560510610770
Date:
September, 2005
File:
PDF, 263 KB
english, 2005
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