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Modeling the effects of physician‐directed promotion using genetic algorithm‐partial least squares
Wooi Lim, Chee, Kirikoshi, Toru, Okano, KatsuhikoVolume:
2
Language:
english
Journal:
International Journal of Pharmaceutical and Healthcare Marketing
DOI:
10.1108/17506120810903971
Date:
September, 2008
File:
PDF, 270 KB
english, 2008