Test Marketing: An Exposition

Marketing Intelligence & Planning 1987 / 03 Vol. 5; Iss. 3

Test Marketing: An Exposition

Tamer Cavusgil, S., Yavas, Ugur
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Volume:
5
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/eb045751
Date:
March, 1987
File:
PDF, 425 KB
english, 1987
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