The Evaluation of Pre‐tests by Advertising People: Results...

The Evaluation of Pre‐tests by Advertising People: Results of a Survey in Belgium

Vanden Abeele, P., Luysterman, P.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
15
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000004870
Date:
January, 1981
File:
PDF, 528 KB
english, 1981
Conversion to is in progress
Conversion to is failed