How western marketers respond to the new middle class in emerging market cities: The case of Italian fashion marketers
Guercini, Simone, Runfola, AndreaVolume:
25
Language:
english
Journal:
International Business Review
DOI:
10.1016/j.ibusrev.2015.10.003
Date:
June, 2016
File:
PDF, 914 KB
english, 2016