How western marketers respond to the new middle class in...

How western marketers respond to the new middle class in emerging market cities: The case of Italian fashion marketers

Guercini, Simone, Runfola, Andrea
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Volume:
25
Language:
english
Journal:
International Business Review
DOI:
10.1016/j.ibusrev.2015.10.003
Date:
June, 2016
File:
PDF, 914 KB
english, 2016
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