Organizing for the effective introduction of new...

European Journal of Marketing 2001 / 06 Vol. 35; Iss. 5/6

Organizing for the effective introduction of new distribution channels in retail banking

Mols, Niels Peter
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Volume:
35
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560110388150
Date:
June, 2001
File:
PDF, 254 KB
english, 2001
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