Mapping Consumers′ Cognitive Structures: A Comparison of...

Mapping Consumers′ Cognitive Structures: A Comparison of Similarity Trees with Multidimensional Scaling and Cluster Analysis

Hodgkinson, Gerard P., Padmore, Jo, Tomes, Anne E.
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Volume:
25
Journal:
European Journal of Marketing
DOI:
10.1108/03090569110145286
Date:
July, 1991
File:
PDF, 934 KB
1991
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