The bitter and the sweet

European Journal of Marketing 1998 / 04 Vol. 32; Iss. 3/4

The bitter and the sweet

Eriksson, Päivi, Räsänen, Keijo
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Volume:
32
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569810204562
Date:
April, 1998
File:
PDF, 203 KB
english, 1998
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