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Assessing organizational attributes contributing to marketing excellence in American professional sport franchises
L. Irwin, Richard, Zwick, D., A. Sutton, WilliamVolume:
33
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569910253080
Date:
April, 1999
File:
PDF, 95 KB
english, 1999