A comparison of relationship marketing and Guanxi: its...

International Journal of Contemporary Hospitality Management 2005 / 12 Vol. 17; Iss. 7

A comparison of relationship marketing and Guanxi: its implications for the hospitality industry

Geddie, Morgan W., DeFranco, Agnes L., Geddie, Mary F.
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Volume:
17
Language:
english
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/09596110510620681
Date:
December, 2005
File:
PDF, 248 KB
english, 2005
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