An econometric analysis of the effects of generic...

European Journal of Marketing 1969 / 04 Vol. 3; Iss. 4

An econometric analysis of the effects of generic advertising on the demand for tea in the U.K.

Ball, R.J., Agarwala, R.
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Volume:
3
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000005220
Date:
April, 1969
File:
PDF, 941 KB
english, 1969
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