The Consumer Resource Exchange Model: an empirical...

Marketing Intelligence & Planning 1998 / 11 Vol. 16; Iss. 6

The Consumer Resource Exchange Model: an empirical investigation of construct and predictive validity

Bristow, Dennis N., Mowen, John C.
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Volume:
16
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634509810237587
Date:
November, 1998
File:
PDF, 109 KB
english, 1998
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