How to handle PR disasters? An examination of the impact of...

How to handle PR disasters? An examination of the impact of communication response type and failure attributions on consumer perceptions

Mattila, Anna S.
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Volume:
23
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040910965548
Date:
July, 2009
File:
PDF, 127 KB
english, 2009
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