Agency selection in international advertising

European Journal of Marketing 1972 / 03 Vol. 6; Iss. 3

Agency selection in international advertising

Donnelly, James, Ryans, John
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Volume:
6
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000005142
Date:
March, 1972
File:
PDF, 365 KB
english, 1972
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