The effect of price cuts on perceived product quality in a...

European Journal of Marketing 1972 / 04 Vol. 6; Iss. 4

The effect of price cuts on perceived product quality in a grocery shopping simulation

Shawyer, Donald, French, Norman, McGann, Anthony
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Volume:
6
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000005143
Date:
April, 1972
File:
PDF, 412 KB
english, 1972
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