Luxury Strategy in Action || BRAND EXTENSIONS IN THE LUXURY...

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Luxury Strategy in Action || BRAND EXTENSIONS IN THE LUXURY INDUSTRY

Hoffmann, Jonas, Coste-Manière, Ivan
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Volume:
10.1057/97
Year:
2011
Language:
english
DOI:
10.1057/9780230361546.0013
File:
PDF, 117 KB
english, 2011
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