Customer Engagement and Loyalty: A Comparative Study...

Services Marketing Quarterly 2016 / 04 Vol. 37; Iss. 2

Customer Engagement and Loyalty: A Comparative Study Between Service Contexts

Fernandes, Teresa, Esteves, Fabia
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Volume:
37
Language:
english
Journal:
Services Marketing Quarterly
DOI:
10.1080/15332969.2016.1154744
Date:
April, 2016
File:
PDF, 529 KB
english, 2016
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