Benefit Segmentation Using Service Quality Dimensions

Benefit Segmentation Using Service Quality Dimensions

McDougall, Gordon H.G., Levesqu, Terrence J.
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Volume:
12
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652329410052946
Date:
March, 1994
File:
PDF, 52 KB
english, 1994
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