Is there a global multichannel consumer?

International Marketing Review 2015 / 05 Vol. 32; Iss. 3/4

Is there a global multichannel consumer?

Nina Michaelidou, Professor Nina Re, Dr, Rippé, Cindy B., Weisfeld-Spolter, Suri, Yurova, Yuliya, Sussan, Fiona
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Volume:
32
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-10-2013-0225
Date:
May, 2015
File:
PDF, 491 KB
english, 2015
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