Applying a systems perspective to marketing motivation

European Journal of Marketing 1969 / 01 Vol. 3; Iss. 1

Applying a systems perspective to marketing motivation

Gunn, Bruce
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Volume:
3
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000005205
Date:
January, 1969
File:
PDF, 1.10 MB
english, 1969
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