Mobile Advertising: A Framework and Research Agenda

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Mobile Advertising: A Framework and Research Agenda

Grewal, Dhruv, Bart, Yakov, Spann, Martin, Zubcsek, Peter Pal
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Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2016.03.003
Date:
April, 2016
File:
PDF, 833 KB
english, 2016
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