Mobile Advertising: A Framework and Research Agenda
Grewal, Dhruv, Bart, Yakov, Spann, Martin, Zubcsek, Peter PalLanguage:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2016.03.003
Date:
April, 2016
File:
PDF, 833 KB
english, 2016