VENTE ET MARKETING : Dualité et complémentarité Un...

Décisions Marketing 1994 / 01-04 Iss. 1

VENTE ET MARKETING : Dualité et complémentarité Un entretien-débat avec

MICHELLE BERGADAÀ, JULIEN BELLO, Jean-Louis Bessalem, Claude Desmont, Yves Le Mouel, Jean-Marie Metzler and Louis-Claude Salomon
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Language:
french
Journal:
Décisions Marketing
DOI:
10.2307/40592884
Date:
January, 1994
File:
PDF, 1.03 MB
french, 1994
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