Do Pleasant Emotional Ads Make Consumers Like Your Brand...

GfK Marketing Intelligence Review 2014 / 01 Vol. 6; Iss. 1

Do Pleasant Emotional Ads Make Consumers Like Your Brand More?

Geuens, Maggie, De Pelsmacker, Patrick, Tuan Pham, Michel
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Volume:
6
Language:
english
Journal:
GfK Marketing Intelligence Review
DOI:
10.2478/gfkmir-2014-0007
Date:
January, 2014
File:
PDF, 782 KB
english, 2014
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