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Cause-related marketing and strategic agility: an integrated framework for gaining the competitive advantage
Christofi, Michael, Kaufmann, Hans Ruediger, Vrontis, Demetris, Leonidou, ErasmiaVolume:
9
Year:
2013
Language:
english
Journal:
World Review of Entrepreneurship, Management and Sustainable Development
DOI:
10.1504/WREMSD.2013.056758
File:
PDF, 305 KB
english, 2013