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A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes
Michael B. Mazis, Olli T. Ahtola and R. Eugene KlippelVolume:
2
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489045
Date:
June, 1975
File:
PDF, 1.08 MB
english, 1975