The effect of retail customer loyalty schemes — Detailed...

Journal of Targeting Measurement and Analysis for Marketing 2003 / 10 Vol. 12; Iss. 3

The effect of retail customer loyalty schemes — Detailed measurement or transforming marketing?

Stone, Merlin, Bearman, David, Butscher, Stephan A, Gilbert, David, Crick, Paul, Moffett, Tess
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Volume:
12
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740117
Date:
October, 2003
File:
PDF, 185 KB
english, 2003
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