Customers’ asymmetrical responses to variable pricing

Journal of Revenue and Pricing Management 2014 / 6 Vol. 13; Iss. 3

Customers’ asymmetrical responses to variable pricing

Zhan, Lingjing, Lloyd, Alison E
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Volume:
13
Language:
english
Journal:
Journal of Revenue and Pricing Management
DOI:
10.1057/rpm.2013.39
Date:
June, 2014
File:
PDF, 168 KB
english, 2014
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