A comparison of values in infomercials and commercials

A comparison of values in infomercials and commercials

Hetsroni, Amir, Asya, Ilan
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Volume:
7
Language:
english
Journal:
Corporate Communications: An International Journal
DOI:
10.1108/13563280210416026
Date:
March, 2002
File:
PDF, 210 KB
english, 2002
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