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A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models
Arun K. Jain, Franklin Acito, Naresh K. Malhotra and Vijay MahajanVolume:
16
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150705
Date:
August, 1979
File:
PDF, 855 KB
english, 1979