From loyalty cards to micro-marketing strategies: Where is...

Journal of Targeting Measurement and Analysis for Marketing 2003 / 10 Vol. 12; Iss. 3

From loyalty cards to micro-marketing strategies: Where is Europe's retail industry heading?

Ziliani, Cristina, Bellini, Silvia
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Volume:
12
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740115
Date:
October, 2003
File:
PDF, 172 KB
english, 2003
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