Assessing the Impact of Negative Marketing Strategies: The...

The Journal of Marketing Theory and Practice 2003 / 01 Vol. 11; Iss. 1

Assessing the Impact of Negative Marketing Strategies: The Application of Market Signaling Metrics

Rothe, James T., Ferguson, Jeffrey M., Harvey, Michael, Condemi, Bruce A.
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Volume:
11
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2003.11501929
Date:
January, 2003
File:
PDF, 1.32 MB
english, 2003
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