The effect of culturally-determined entry mode on firm...

Nankai Business Review International 2013 / 11 Vol. 4; Iss. 4

The effect of culturally-determined entry mode on firm performance in the global retail industry

Roh, Taewoo, Cho, Dong-Sung, Moon, Hwy-Chang, Lee, Yun-Cheol
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Volume:
4
Language:
english
Journal:
Nankai Business Review International
DOI:
10.1108/NBRI-08-2013-0028
Date:
November, 2013
File:
PDF, 188 KB
english, 2013
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