A Cost/Benefit Approach to Postage Used on Mail...

A Cost/Benefit Approach to Postage Used on Mail Questionnaires

Kevin F. Mc Crohan and Larry S. Lowe
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Volume:
45
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251726
Date:
January, 1981
File:
PDF, 271 KB
english, 1981
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