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Applying SPAT for understanding B‐to‐B supplier switching processes
Heinonen, Kristina, Selos, Erno, Laine, Teemu, Roos, Inger, Suomala, Petri, Pitkänen, LauriVolume:
23
Language:
english
Journal:
Managing Service Quality: An International Journal
DOI:
10.1108/MSQ-03-2013-0047
Date:
July, 2013
File:
PDF, 250 KB
english, 2013